Kuala Lumpur, El Sky Net – BMW Millennium Welt hosted an exciting X-Drive Experience at Deloitte Xtreme Park, giving participants a first-hand look at the power, control, and versatility of BMW’s renowned all-wheel-drive system. The event featured a guided off-road driving session using the BMW X4, allowing guests to put the vehicle through challenging terrain while experiencing its advanced technologies in action.
The program began with an introduction and briefing, where guests were informed that the convoy to Xtreme Park would take approximately two hours. The journey set the stage for the brand’s latest campaign, “Call Out, Call Out, Help,” which emphasizes safety, responsiveness, and the importance of driver support in unpredictable driving situations.
Once at Xtreme Park, participants were given the opportunity to test the X4 in a real off-road environment. The highlight of the experience was navigating steep descents and uneven surfaces using BMW’s X-Drive and Hill Descent Control systems. According to participants, the X4 delivered remarkable comfort and stability even in rugged terrain.
“It was an enjoyable experience test-driving the X4 in an actual off-road setting. I experienced the hill descent, the X-Drive function, and it was really awesome. Despite the rough terrain, it felt like driving a comfortable saloon in town,” one attendee shared.
“The overall experience was great, and I’ve never tried anything like this before.”
The event successfully demonstrated BMW’s engineering excellence and reinforced how the X-Drive system enhances confidence, safety, and performance in challenging driving conditions.
BMW Millennium Welt continues to create immersive customer experiences that highlight the brand’s innovation while building strong engagement within the BMW community.
