Kuala Lumpur, El Sky News – Khairul Aming, the widely followed Malaysian food content creator and entrepreneur behind the viral Sambal Nyet Berapi, has officially launched his first physical restaurant, Rembayung. The highly anticipated venue is strategically situated in the heart of the city, Kampung Baru, Kuala Lumpur, marking a significant physical expansion of his brand.
The pivot into the hospitality sector sees Khairul Aming moving beyond his successful digital content and massive e-commerce operation. Before this venture, he became a household name with his “30 Days 30 Recipes” series, followed by the unprecedented commercial triumph of his pre-packaged chilli paste, Sambal Nyet, which consistently sells out in record time.
Rembayung, which translates to a soft glow of twilight, is conceptualized as a tribute to authentic Malay cuisine. The restaurant’s core promise is quality, emphasizing a “cook-upon-order” model to ensure every dish is served fresh and hot. This traditional, hands-on approach to dining contrasts sharply with the high-volume, automated process of his Sambal Nyet production.
The decision to open in Kampung Baru is strategic, positioning Rembayung within a central hub celebrated for its traditional Malay culinary heritage. Industry watchers anticipate the restaurant will quickly become a major culinary hotspot, leveraging Khairul Aming’s vast social media reach to attract both local residents and tourists seeking authentic flavours in the capital city. The launch solidifies his position as one of Malaysia’s leading young entrepreneurs, successfully merging digital fame with traditional business ventures.
Khairul Aming expressed his excitement on the launch, noting that the restaurant is a fulfillment of a long-term goal to serve his community and showcase the rich taste of Malaysian cooking in a tangible, memorable way.
