Kuala Lumpur, El Sky News – A Korean dessert trend has found its way to the heart of Kuala Lumpur — the 32 Parfait, known for its towering 32-centimetre soft-serve ice cream. Located on the ground floor of Lot 10 Shopping Centre in Bukit Bintang, the stall has quickly become one of the most photographed dessert spots in the area.
The concept is simple yet eye-catching. The parfait features an unusually tall swirl of soft-serve ice cream served in a crisp cone or parfait cup. Its height — reaching about 32 centimetres — is the main attraction that helped it go viral across social media. Visitors are often seen taking photos of the dessert before tasting it, making it a favourite among those looking for both a treat and a photo opportunity.
The ice cream is typically offered in classic flavours such as vanilla, matcha, and yogurt. The texture is light and creamy, similar to what is commonly found in Korean-style dessert shops. The presentation remains consistent with the original Korean outlets that made the brand popular overseas.
The Bukit Bintang location benefits from the area’s heavy foot traffic, especially from shoppers and tourists exploring Lot 10 and the nearby malls. Many visitors drop by after meals to cool off with the tall soft-serve or simply to see what the hype is about.
Unlike many local dessert stalls that focus on unique toppings or regional twists, 32 Parfait stands out purely because of its size and minimalist presentation. That simplicity — combined with its playful, towering shape — is what keeps it trending among locals and visitors alike.
