KUALA LUMPUR – The local dining scene at The Exchange TRX is about to get a viral boost. Sharp-eyed shoppers have recently spotted hoardings for Bobby’s Burgers, the popular Indonesian fast-food sensation, marking its first-ever expansion outside of Indonesia.
From Jakarta to Kuala Lumpur
Founded by Indonesian celebrity and social media personality Bobby Saputra, the burger chain has built a massive following in Jakarta for its indulgent comfort food. The upcoming outlet in TRX is positioned to be a significant milestone for the brand as its first international flagship store.
According to social media reports from Malaysia Food and Travel, the new eatery will be strategically located within the premium mall, specifically situated near the Makii Makii outlet.
What to Expect
While the exact menu for the Malaysian debut hasn’t been fully disclosed, the brand is known for:
- Signature Beef & Chicken Burgers: Thick, juicy patties that have become a staple for Indonesian foodies.
- Celebrity Branding: Leveraging Bobby Saputra’s “Life So Happy” persona, which is reflected in the brand’s vibrant and upbeat marketing.
Opening Details
As of now, an official opening date has not been confirmed. Construction is currently underway, and the brand is expected to announce its grand launch via its official social media channels, @bobbysburgers.id, in the coming months.
The arrival of Bobby’s Burgers adds to the growing list of international F&B brands choosing The Exchange TRX as their entry point into the Malaysian market, further cementing the mall’s status as a top-tier culinary destination. (Kayla Shabirah)
